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Health Awareness Sparks Conversation Patient Centric

STAYING ALIVE (UK)

British Heart Foundation Vinnie Jones’ hard and fast Hands only CPR saves lives once more with music and simple instructions

SignTok (Chile)

Using TikTok dance steps to teach sign language.

PANADOL ACTIFAST: ‘DELIVERY MAN’ (MALAYSIA)

The Sound of Pain: Subtle Branding Through Phone Pings

NUROFEN FOR CHILDREN – LEAVE THE PAIN TO US (UK)

Beyond the Logo: Nurofen’s Colorful Approach to Boosting Brand Recognition

TENA MEN, KEEP CONTROL (UK)

From Shame to Empowerment: How TENA Men’s Campaign Reframed Incontinence

INTENSIVÃO DA PPK (BRAZIL)

Brazilian version of the Vagina Academy runs entirely on TikTok.

THE TRUTH, UNDRESSED (UK)

How an intimate health brand is fighting shame and stigma through a global education platform – and reached 163 million people through global media coverage.

WELCOME TO ACID TOWN (Germany)

Illustrations and differentiated visual language to engage young adults with the heartburn category.

From Meds to Medals: Sanofi’s Inspiring Partnership with Paris 2024

As part of an effort to change its public image from corporate to more human and relatable, Sanofi is sponsoring the upcoming Olympic and Paralympic Games Paris 2024, reaching a wider audience and showcasing their new approach.

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Jun 06Jun 06