Category: single_case
Quick case – DISEASES DILEMMA
Tags: Awareness, Brand Activation, dillema, Engagement, Health, Interactive, OOH, Public Health, Smart Use of Media, Sparks Conversation. DISEASES DILEMMA (Australia) Medical research organization poses as charity Sophie’s Choice, leading to AU$19m ($13.8m) in donations. Brief Description The Garvan Institute of Medical Research in Australia aimed to raise awareness, consideration, and funding for its cause among […]
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Quick case – THE COLLAPSE (SPAIN)
Tags: Analogies, Awareness, Brand Activation, Brand-Led Education, Health, OOH, Pharma, PR, Public Health, Sent, Sparks Conversation, Visual. THE COLLAPSE (SPAIN) Daiichi Sankyo puts cholesterol clogs the streets of Spain Brief Description The idea was to make the high cholesterol problem visible to clearly show society the risks of high cholesterol levels in our arteries. So […]
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Quick Case – INJECTABLE BILLBOARDS (CANADA)
Tags: Ad Campaign, Awareness, Health, Health Awareness, OOH, Self Esteem, Sparks Conversation, Teens. INJECTABLE BILLBOARDS (CANADA) Dove makes a billboard out of syringes to pierce toxic beauty trends among teens Brief Description Even though their faces are still developing, an alarming number of 14-to-17-year-olds are resorting to extreme measures to alter their appearances. The rapid […]
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Quick Case – THE LAST PHOTO (UK)
UK CHARITY CALM USES THE SCALE AND REACH OF A TV BROADCASTER (ITV) TO CHALLENGE THE MISCONCEPTIONS ABOUT THE SIGNS OF SUICIDE Tags: Brand-Led Solution, charity, Conversation, PopularCulture, Prejudice, Street Activation, Suicide, Treatment. https://vimeo.com/891664038/eb80b5a263 Grand Prix (Film), Gold (Health & Wellness), Outdoor and Brand Experience & Activation, @ 2023 Cannes Lions Yellow Pencil (Film, Media […]
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Pfizer in Super Bowl: The Super Game Strategy
For the first time, Pfizer stepped onto the big stage of Super Bowl LVIII on February 2024 with a captivating commercial titled “Here’s to Science.” This 60-second ad, with an extended 90-second version available online, aimed to achieve several goals through its strategic approach and creative execution.
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