Quick case – P&G INVESTS IN SENSORY ENHANCED BOTTLES
P&G INVESTS IN SENSORY ENHANCED BOTTLES
Herbal Essences to adds tactile markings to its shampoos and conditioners
Brief Description
Procter & Gamble’s mass hair care brand Herbal Essences introduced tactile markings on select bottles in North America – providing raised stripes for shampoo and circles for conditioner on its bio:renew range. These markings are going to be rolled out across all shampoo and conditioner ranges.
Why is it significant?
This project honours consumers with low to no vision. Globally, an estimated 253 million people have impaired vision; 36 million of which are blind, according to the International Agency for the Prevention of Blindness (IAPB). It is estimated that 10% of all adults in the US have a visual impairment, for whom simple tasks, such as differentiating between personal care products during use, can be incredibly difficult.
Furthermore, this represents a highly ingenious solution due to the fact that under the water in the shower everyone can benefit from this packaging innovation and easily differentiate shampoo and conditioner without needing to open the eyes, making the tactile marking an accessible and practical detail for all.
Accessibility is not about disability. It’s about good design for everyone. Barclays Bank, which recently undertook a substantial project to reduce the numerous shades of blue in its brand book to a smaller number that could be perceived/ visualized by more people, created an interesting video on this aspect.