UNWELCOME GUEST (US)
A Martha Stewart Masterclass on how to protect you and yours
Pfizer’s 2023 commercial, “Unwelcome Guest,” featuring the iconic Martha Stewart, is a clever and informative piece that promotes the importance of vaccination. The ad uses Stewart’s well-known expertise in homemaking and entertaining to draw a parallel between protecting one’s home from unwanted guests and protecting oneself from infectious diseases.
The commercial opens with Stewart preparing for a dinner party, meticulously arranging flowers and setting the table. Suddenly, a metaphorical “unwelcome guest” – a virus – appears, threatening to disrupt her plans. Stewart, however, is not deterred. She calmly retrieves a vial of the Pfizer vaccine and administers it to herself, ensuring that she and her guests are protected.
The ad’s central message is clear: just as Stewart would never allow an uninvited guest to spoil her party, we should never allow a virus to disrupt our lives. The use of Stewart as a spokesperson is particularly effective, as she is known for her practical advice and ability to handle unexpected challenges with grace and efficiency.
“Unwelcome Guest” is a memorable and informative commercial that effectively communicates the importance of vaccination in a relatable and engaging way. By using a familiar and trusted figure like Martha Stewart, Pfizer has created a piece that is both educational and entertaining.