SHINGLES SEASON (US)
From Seasonal Threats to a Looming Shingles Risk
Shingles vaccination rates were low among healthy adults over 50 who readily received seasonal vaccines like flu shots. The challenge? Shingles, unlike seasonal illnesses, reactivates from a dormant virus already present in most adults. To bridge this gap, a campaign used a powerful calendar image. The shingles rash spread across several months, symbolizing the year-round threat. Launched during flu season, it contrasted the constant risk of shingles with seasonal illnesses.
This reframing, along with the timing, sparked crucial conversations about shingles vaccination at doctor’s offices, ultimately prompting healthy adults to prioritize year-round protection against the virus.