Manicure Against Cancer (Costa Rica)
Nail pattern with each step to perform a breast self-exam to remind women from 20 years on to perform it at least once a month
In Costa Rica, 73% of women know how to perform a self-breast exam. But 49% have never done it. Despite the fact that the media reminds them of it every year.
According to the American Cancer Society, self-exams are recommended once a month starting at age 20. But almost no women do this. This campaign shows the importance of innovative and accessible approaches to promote self-breast exam awareness and encourage women to prioritize their health.
Fundamuro, a women’s foundation in Costa Rica, brought together designers, manicurists, and doctors to create a nail pattern that a the correct steps for doing a self-exam. It also trained manicurists to give recommendations, so that they could be spokeswomen and inform about care and prevention. It took the design to bazaars, cosmetic stores, nail salons, and even supermarkets, so that it could be easily accessible to everyone.