DRUG TEST POSTER (SOUTH KOREA)
From K-Drama to Public Safety: K-Pop Promotional Posters Turned Into functioning Drug Test Kits
South Korea has seen a surge in drug use, particularly among young people. Drink spiking has become a serious concern, with victims targeted in nightclubs and even cram schools. To combat this, the JTBC television series “Strong Girl Nam-soon” took a unique approach.
The show, featuring a mother-daughter trio with superhuman strength who fight drug crimes, partnered with a medical diagnostics company to transform their promotional posters into functioning drug test kits. These “Drug Test Posters” contained detachable strips that allowed users to easily check their drinks for drugs in just a minute.
Distributed strategically in Gangnam, a district notorious for drug activity, the posters became a runaway success. All 1,000 posters were claimed within a month, generating positive media attention and official support from the National Police Agency. “Strong Girl Nam-soon” itself saw a boost in viewership, proving that social good and entertainment can go hand-in-hand.