Blood Aid (BRAZIL)
Your Blood Type, Unlocked: DASA's Innovative Band-Aid Boosts Blood Donations and Patient Engagement
Imagine a simple band-aid that reveals your blood type during a routine blood exam. This isn’t science fiction, it’s DASA’s innovative “Blood Aid” program. Not only does Blood Aid instantly inform patients of their blood type, but it also unlocks a world of personalized health opportunities.
DASA health professionals leverage this information to offer blood donation options for those with in-demand blood types. Additionally, patients receive targeted health literature based on their blood type, prompting them to explore relevant DASA health programs.
The results are impressive: 14,000 new blood donors and 9,000 patients booked additional exams, all thanks to Blood Aid! This program exemplifies DASA’s commitment to both patient engagement and supporting the critical need for blood donations.