The Waiting Room (US)
Apple gives a significant contribution to the ongoing discussion about health data privacy
“The Waiting Room” sparked a global debate about health data privacy by highlighting the importance of keeping health data private on your phone.
In the film, an all-knowing villain gleefully overshares people’s most personal data as they wait in a doctor’s office waiting room.
This campaign stands out for its impactful approach to a critical issue: data privacy, especially concerning sensitive health information. The film uses a relatable setting – a doctor’s waiting room – and a chilling villain to expose the dangers of data breaches in a way that’s both memorable and thought provoking. This creative approach sparked a global conversation about health data privacy, reaching a massive audience and reinforces Apple’s commitment to user privacy. The campaign earned global coverage in 100+ publications and 326 million global views allowing Apple to restate its commitment to data privacy when and where it matters most.
It is inspiring to see a tech industry giant like Apple is breaking new ground by challenging conventional thinking and raising the alarm about a critical issue facing the healthcare sector: data privacy.