THE UNWEARABLE COLLECTION (US)
A fashion line based on the experiences of patients living with generalized pustular psoriasis (GPP)
GPP, a rare and severe skin disease with painful flares, causes physical and mental suffering. Boehringer Ingelheim partnered with the artist Bart Hess and GPP patients to create “The Unwearable Collection,” an art series depicting the challenges of this condition. The Unwearable Collection TM, consists of five through-provoking designs, creatively depicting the physical and emotional burden of living with GPP (Pain of Isolation, Physical Pain, Life-Threatening, Flare Intensity) and a 5th one added in 2023 – Trapped by Uncertainty.
By understanding the physical and emotional toll of GPP – the relentless pain, the constant struggle for comfort, the social isolation – the audience can get to know the profound impact this disease has on people’s lives. Through this art project, the unseen becomes seen, the unheard becomes heard, and the often invisible struggles of those with GPP are brought into stark relief.
The Unwearable Collection is a call to understanding, a plea for empathy, and a testament to the human spirit’s ability to find creative expression even in the face of immense adversity.