Grand Prix Pharma: Magnetic Stories (Portugal)

Siemens Healthineers, a leading manufacturer of MRI machines, needed a way to differentiate itself from the competition. They launched Magnetic Stories, a collection of audiobooks specifically designed to integrate with the sounds of common pediatric MRI scans.

This creative solution transforms the loud and often scary sounds of the MRI machine into a delightful narrative for young patients. The audiobooks are precisely synced with the scan noises, turning them into elements of the story.

For example, a beeping sound might become a robot talking, and a pumping noise could be transformed into the sound of a flying train.

This innovative approach not only reduces anxiety in young patients but also positions Siemens Healthineers as a company at the forefront of patient-centric healthcare technology.