VIRTUAL NODULE (BRAZIL)

During the pandemic, many women stopped scheduling preventive exams, and doctors feared a soaring escalation of breast cancer cases around the country. With a majority of its clients being women, Amaro, Latin America’s biggest retail tech provider, wanted to do something to help. Using Instagram’s new e-commerce tool, Amaro created tags and placed them over the breasts of our models in our marketplace — with messages about breast cancer. Users could click on the tag and schedule an appointment without leaving social media — a quick and effective call to action.

The campaign increased the pink month’s movement awareness and, most importantly, it raised the number of screening appointments with zero dollars spent on media.