NUROFEN FOR CHILDREN – LEAVE THE PAIN TO US (UK)
Beyond the Logo: Nurofen's Colorful Approach to Boosting Brand Recognition
In a clever Nurofen TV ad created by McCann London, color takes center stage. The ad leverages the familiar yellow, orange, and red hues from the brand’s logo, weaving them into the narrative and making them an integral part of the story. This strategic use of color against a white backdrop creates a distinctive and memorable ad, effectively reinforcing the Nurofen brand from beginning to end.
This ad uses reinforces brand recognition without being overly promotional. The focus remains on the children enjoying themselves, and the pain relief message is implied.
However, the ad campaign arrives amidst a challenging market landscape. Kantar’s data reveals a 3% decline in kids’ pain relief sales in Britain compared to the previous year. This can be attributed to a strong performance in 2022, where sales surged by 34%. Additionally, milder winter illnesses have led to lower demand within the pain relief category overall. This puts pressure on brands like Nurofen to stand out and ensure high visibility during this crucial sales period.