THE TRUTH, UNDRESSED (UK)
How an intimate health brand is fighting shame and stigma through a global education platform – and reached 163 million people through global media coverage.
The Truth, Undressed is a global education at scale platform to teach young people about vulval anatomy and vaginal health, covering everything from health conditions to pubic hair, all free of euphemism, metaphor and sexualisation. The platform was inspired by the fact that, though more progressive in terms of attitudes towards intimate health, the UK’s knowledge and access to education was still ‘abysmally low’.
Vagina Academy lesson plans have been taught to 150,000 students as part of the National Curriculum in schools across the UK. More than 163 million people were reached through global media coverage and in one month there were 42,000 visits to the website, with 81,290 website visits to date.