PICTURE THE DAYS AHEAD (Europe)
Artwork make patients visualize the advances of myeloma treatment and their life extent.
Brief Description
Sandoz created a collection of artworks using a date stamp and dates across five years, the average survival of patients receiving treatment, which is much longer than may expect when they first hear their diagnosis.
The campaign creatively uses artworks featuring date stamps and dates to symbolize the extended lifespan achievable with myeloma treatment, offering hope, changing perceptions, empowering patients, and serving as an educational tool for patients and healthcare professionals alike.
Why is it significant?
For patients, a diagnosis of myeloma, a type of blood cancer, can feel like the end. However, thanks to advances in treatment, their outlook today has greatly improved. This campaign is a message of hope to patients, that helps them picture the days they still have ahead.
Utilizing a visual metaphor enhances emotional impact, memorability, accessibility, simplification of complex concepts, and engagement, showcasing intelligence in communication strategy.