IT TAKES TWO – KIDNEY DISEASE (US)
Using rap music to emphasize the importance of testing and early diagnosis for chronic kidney disease (CKD)
Brief Description
In order to emphasize the importance of testing and early diagnosis for kidney disease, particularly in patients with type 2 diabetes or high blood pressure, music videos with a remixed version of the rap classic “It Takes Two” were created by musician Rob Base.
The new lyrics highlight the risks faced by patients with underlying conditions related to chronic kidney disease (CKD).
The idea is to spark conversations between at-risk adults and healthcare professionals about early detection through eGFR blood and UACR urine tests.
Why is it significant?
This initiative highlights how creative collaborations, patient-centered care, and innovative communication strategies are shaping the healthcare landscape and trends.
It demonstrates that healthcare organizations are increasingly exploring unconventional approaches to engage and educate the public about critical health issues.