LIL’SUGAR (US)
Case 1
LIL’SUGAR (US)
Rap, storytelling, AR and gaming to make nutrition literacy fun and turn kids into experts on sugar
Brief Description
There are currently at least 150 different names for sugar in 74% of packaged goods in the U.S., and most people cannot distinguish them which makes the need for education even more critical.
Childhood obesity rates continue to rise and cause an increased risk for serious illnesses such as type 2 diabetes, heart disease, chronic kidney disease (CKD) and COVID-19. Black and Brown communities in particular are facing disproportionately higher rates of these illnesses.
The campaign uses rap, AR and gaming to help kids identify hidden sugar in the food they eat.
Why is it significant?
As recent data show, the already alarming disparities in obesity rates among children ages two through 17 have increased since the onset of the COVID-19 pandemic.
Likely due to a combination of factors such as school closings, shutdowns of organized youth sports, and limited after-school activities, coupled with challenges in accessing fresh nutritious foods, and increased consumption of comfort foods that contain excessive amounts of fat and sugar.
As a result, the pandemic has accelerated childhood obesity,
putting young people at a higher risk for type 2 diabetes and other health issues.