JINGLE THERAPY (PUERTO RICO)
Jingles Help Puerto Ricans with Alzheimer’s to Remember
Brief Description
The Puerto Rican Alzheimer’s Association, in collaboration with the Spanish Broadcasting System – SBS – radio stations, turned the 80-year archive of the radio into a non-pharmacological therapy to help improve the lives of patients living with neurodegenerative disease.
The solution is a playlist of old radio jingles, curated based on patient age to remind them of their childhood.
Studies have shown that for those in the middle stages of Alzheimer’s, music from their past can reduce agitation and outbursts while improving overall mood.
By tapping into the collective nostalgia of the most famous advertising jingles of Puerto Rico’s past, this project created a palliative therapy for patients to bring back positive memories, remind them of their youth, and help soothe them during harder times.
After four sessions, 600 patients have already reported positive effects in cognitive measures.
Why is it significant?
Harnessing the power of music, this campaign leverages personalized jingles to provide emotional support for patients undergoing challenging treatments.
Technology fosters a profound emotional connection by infusing a touch of artistry into the healing process, offering solace and uplifting spirits in the face of adversity.