Quick case – THE COLLAPSE (SPAIN)
THE COLLAPSE (SPAIN)
Daiichi Sankyo puts cholesterol clogs the streets of Spain
Brief Description
The idea was to make the high cholesterol problem visible to clearly show society the risks of high cholesterol levels in our arteries.
So they took the problem to the streets, creating an environmental campaign with the same effect as cholesterol in our arteries: obstruction.
Why is it significant?
High cholesterol affects millions of people in Spain, and its presence in the arteries is one of the leading causes of death, with 120,000 a year.
The campaign uses a unique and visual approach to represent the high cholesterol issue. By “collapsing” structures on the streets, it provides a tangible and easily understandable metaphor for what high cholesterol does to arteries.
This visual representation can make a complex health issue more accessible to the public.
It creatively and effectively addresses a critical health issue, makes it visible and relatable to the public, promotes awareness and prevention, and engages people in conversations about cardiovascular health. It demonstrates how innovative approaches can communicate important health messages to the public.