Rupert is owner and Director of Weben Partners and works with FMCG, beverage and healthcare clients on insights, route to market, brand portfolio and capability development. Rupert was previously a senior executive with Nestlé. His clients include Heineken, Arla, Associated British Foods, Sanofi, Groupe Bel, Bank of Tokyo, Mondelez, Hershey’s and many others. Rupert blogs at ExportandExport.com and speaks Japanese and French.

About this Seminar

A seminar dedicated to the precise measurement of brand communication effectiveness and impact. In this program, we delve into methodologies, key metrics, and strategic approaches tailored to assess the success and influence of brand communication initiatives. Participants will gain insights into leveraging data to enhance brand communication strategies and drive impactful outcomes.

Objectives

• Equip participants with a deep understanding of the critical role of measuring brand communication effectiveness.
• Provide tools and strategies for defining clear objectives and selecting relevant KPIs aligned with brand communication goals.
• Foster skills in both quantitative and qualitative metrics for a comprehensive brand communication assessment.