Rafa’s journey began in São Paulo, Brazil, amidst the vibrant tapestry of Capão Redondo—a peripheral area that shaped his perspective on life and business. From these humble beginnings, Rafa forged two defining traits: an unwavering pursuit of excellence and a profound appreciation for diversity, born from navigating adversity.

Graduated in Advertising , Rafa also has masters in Business and Psychoanalytic Semiotic. He has worked for over 10 years as a strategist in advertising agencies, working on local, regional and local levels. After that, he led brand and social marketing activities for tech companies, collaborating with agencies and clients to elevate their presence on the platform. His expertise spans Brand Strategy, Innovation, Creator Strategy, and Content services, driving tangible results for partners worldwide. Rafa is also a member of the Advisory Board at Instituto Mais Diversidade, a non-profit focused on fomenting opportunities for the LGBTQIA+ population.

About this Seminar

A dynamic seminar focused on the pivotal stage of the creative process – the Ideas Review. In this program, we delve into the art of critically evaluating creative concepts, providing participants with strategies, techniques, and best practices to ensure that the moment of truth in idea assessment leads to refining concepts that resonate and captivate.

Objectives

• Provide tools and strategies for establishing clear and relevant evaluation criteria.
• Guide participants in iterative refinement techniques to enhance creative concepts based on feedback.
• Equip participants with an understanding of the pivotal role of the Ideas Review in the creative process.