Paula is Founder, Partner, and Director at e*ideias, a boutique innovation, creativity, culture, and business transformation consultancy that aims to inspire new paths, lead innovation, and help design desirable futures. With 28+ years in the creative industry, her experience includes account planning at top agencies (Ogilvy, Lintas, Lowe, McCann) and innovation roles at DM9DDB and Globo. She is passionate about teaching and currently shares her knowledge at Miami Ad School. Based in São Paulo, Brazil she is the editor in chief of Abbott’s Abbove project.