Based in Bangkok, Dave has spent the last three decades in the Asia Pacific, leading strategy planning and senior management roles with McCann, one of the world’s largest advertising and communication companies. He has an extensive history of working on the implications of media changes in how society is influenced by and influences them.
He has been a speaker at over 500 conferences globally and has been a regular columnist for Advertising Age, Japan Close-Up, The Tokyo American Club’s InTouch – to name a few, board member and contributor for ESOMAR’s Research World for over a decade and then guest editor of Research World Connect in 2015-16

About this Seminar

This seminar is a journey into the core of customer-centric strategies and the art of crafting seamless journeys. This seminar goes beyond the surface, exploring the multifaceted landscape of customer centrality and journey optimization. Uncover the complexities and strategic prowess that define the path to excellence in customer relationships.

Objectives

• Foster a deep and holistic organizational commitment to customer-centricity.
• Provide participants with dynamic tools for adaptable and comprehensive customer journey mapping.
• Showcase diverse real-world examples that offer valuable lessons transcending industries, empowering participants to navigate challenges effectively.