Quick Case – RUNNER 321(CANADA)
RUNNER 321(CANADA)
Adidas Project Runner 321 Makes Room for Athletes with Down Syndrome in Sports
Brief Description
Adidas’ Project Runner 321 proposes that the 321 spot in every marathon be reserved specifically for runners with Down Syndrome.
The number 321 was chosen because it references Trisomy 21 (tri-21) – the medical identifier for Down Syndrome. Consequently, this is an important number within the Down Syndrome community and the reason behind World Down Syndrome Day (03/21).
Why is it significant?
Adidas’ Project Runner 321, designating the coveted 321 spot in marathons for
individuals with Down Syndrome hold immense relevance for Adidas, sports, and society at large.
Getting a spot in a sports competition is very difficult – especially for neurodivergent
athletes. This project tries to ensure the representation of people with Down Syndrome in every marathon, helping reshape representation in mainstream sports and envision a more inclusive future for running.
This project is not just about allocating a spot; it’s about reshaping societal perceptions and norms regarding neurodiversity in sports. It challenges stereotypes, fosters acceptance, and paves the way for a more equitable and empathetic society where everyone can participate and excel in sports.