Quick case – RADIOMETRIES (COLOMBIA)
RADIOMETRIES (COLOMBIA)
GRUPO ÉXITO: A clinical audio test hidden in a radio jingle to detect kids’ hearing issues
Brief Description
In Colombia, approximately 300,000 children under 18 experience hearing issues. However, nearly half of the population resides where access to audiometry exams is limited. Additionally, some parents may need to consider the possibility of their children having hearing problems.
To address this challenge, the Éxito Foundation leveraged the reach of radio to implement a straightforward screening process. Collaborating with speech therapists, they designed a song that prompted children to respond to specific commands, such as “clap your hands.” These commands were delivered at varying frequencies and volume levels, simulating a professional audiometry test.
If a child failed to respond to any of these commands, it indicated that further testing was needed.
Why is it significant?