Quick Case – PAINTINGS OF HOPE (SPAIN/EUROPE)
PAINTINGS OF HOPE (SPAIN/EUROPE)
GILEAD SCIENCES: Artificial intelligence and art draw attention and hope to metastatic breast cancer (MBC)
Brief Description
Gilled Sciences, a research-based biopharmaceutical company focused on discovering, developing, and commercializing innovative medicines, used AI and sound analytics to turn the interviews of three women living with metastatic triple-negative breast cancer into works of art.
Using the sound waves, a robotic painting device translated their stories of struggle and hope into colors, contours, and brush strokes. This led to an art exhibition called “Paintings of Hope,” which was first displayed at ESMO in Paris and then traveled to hospitals and medical conferences in Europe and Spain.
One of those displays was at the entrance to the Spanish Parliament. At the same time, patients and advocates were pressing the government to shorten the up to 500-day wait for new drug approvals.
Why is it significant?
This mix of art and healthcare technology was an efficient tool for advocacy, awareness raising, and patient empowerment since metastatic breast cancer patients felt seen and heard. It was innovative in advocating for policy changes and shorter patient drug approval wait times.