Quick Case – YELLOW CANTEEN (INDONESIA)
YELLOW CANTEEN (INDONESIA)
DULUX: Paint brand gives schools a fresh coat to stop kids from getting sick
Brief Description
Indonesian schools usually feature open-air dining areas, presenting a specific health risk: flies landing on children and their food. In the country’s hot and humid climate, flies are vectors for diseases like diarrhea, dysentery, typhus, and cholera. The issue is especially acute in schools near markets, landfills, and other favored breeding grounds.
Years ago, entomologists discovered that flies are repelled by the color yellow. In getting to know this study, paint manufacturer Dulux Indonesia created a pilot experiment repainting tables, seats, and walls in several schools, which led to a notable decline in insects.
Why is it significant?
Innovation often lies in tackling the challenges that people face in their daily lives. Surprisingly, even an essential, cost-effective solution like paint can address and resolve relevant health issues.
Chances for creativity and innovation surround us. They often hide in the challenges we encounter, our routines, and the problems we seek to solve.
Looking at these opportunities with fresh lenses allows us to explore unconventional paths, challenge the status quo, and transform ordinary moments into catalysts for meaningful change.