The Other Prostate Check (UK)
Forget the Finger: Prost8 Tackles Prostate Cancer with a Humorous Punch
12,000 men every year in the UK die from a treatable illness. Prostate cancer. One of the main reasons is that men often avoid the test, thinking it involves a finger up their backside. But it doesn’t anymore. There’s an alternative – a simple blood test taken from the arm.
Knowing this can be the difference between life and death and Prost8 wanted to make as many men aware as possible. So, for Prostate Cancer Awareness Month, we showed the misconception in a visual way, encouraging men to see prostate tests differently.
Prost8’s campaign is significant because it tackles a serious issue – low prostate cancer screening rates – with a lighthearted approach. By addressing the common misconception that prostate exams always involve an uncomfortable procedure, the campaign encourages men to consider a simple, alternative blood test.
This humorous approach grabs attention and dispels a key barrier to potentially lifesaving screenings, ultimately promoting early detection and better health outcomes for men.