Test-Icles (MEXICO)
A pregnancy test that can save men’s lives
This groundbreaking campaign is the first initiative to use pregnancy tests for early detection of testicular cancer – with a self-exam at home.
Pregnancy tests detect a hormone called hCG (human chorionic gonadotropin beta subunit). While this hormone is linked to pregnancy, it can also be a sign of certain testicular cancers.
Early detection is key for testicular cancer, which strikes thousands of men every year. Here’s the shocker: young men between 15 and 35 are at the highest risk. This common test has the potential to be a lifesaver for many men.
The humor, language, animation style, and the very unassuming idea of using a pregnancy test to detect testicular cancer all work together to bring the message closer to the young audience and encourage action.