Self-Medication Effects (Brazil)
Combating Self-Medication with visual cues
A recent survey in Brazil revealed a concerning trend: 77% of the population self-medicate. However, the general public often lacks a comprehensive understanding of medications, including their mechanisms of action, drug interactions, dosages, and potential adverse effects and contraindications.
To address this issue and discourage self-medication, a recent print and OOH campaign in Brazil utilized impactful visual metaphors. This approach aimed to deliver a clear and informative message while simultaneously grabbing attention with a strong visual. By creating a simple and memorable connection between medication and its potential side effects, the campaign encouraged viewers to seek proper medical advice.
