Simone and Nelly Biles (US)
https://vimeo.com/993214158/982a312423?share=copy
Eli Lilly has expanded its Olympic-themed marketing campaign for the GLP-1 diabetes drug Mounjaro, featuring Olympic gymnast Simone Biles and her mother, Nellie. Interestingly, while Nellie lives with type 2 diabetes, neither Simone nor her mother uses Mounjaro.
The TV ad opens with a dramatic close-up of Simone as she prepares for a gymnastic routine. In a voiceover, Nellie draws a parallel between her daughter’s intense dedication and the challenges faced by individuals managing type 2 diabetes. The camera then shifts to Nellie watching Simone compete, as she poses a thought-provoking question: “If hard work alone isn’t enough to conquer diabetes, could there be a different approach?”