One Body (US)
Eli Lilly released a campaign in the US to show it is ready for the Olympics – not only the games in Paris but all of the games through the Los Angeles edition in 2028.
One Body is a minute-long film that highlights the accomplishments of Olympic athletes and underscores why people should take proactive care to protect their health.
The film underscores that while people cannot choose their bodies, their bodies significantly influence their life experiences. Its core message is that health is worth fighting for.
It is running on broadcast, online, and digital streaming platforms. The film is supported by social media partnerships with Lilly’s roster of sponsored athletes, featuring well-known names like gymnasts Simone Biles and Suni Lee, as well as out-of-home (OOH) activations.
Lilly is a partner of both the U.S. Olympic and Paralympic Teams and serves as the official Team USA partner in health equity.
The pharma giant also launched its Milestones into Meaning Program to benefit 24 U.S.-based charitable organizations addressing health inequities.
The company will donate $5,000 for every Team USA Olympic and Paralympic medal won as well as every world record or Olympic/Paralympic record achieved in Paris.