Figs Outfits Team USA Medical Staff (US)
Medical apparel brand Figs has announced a partnership to outfit the entire 250-person U.S. Olympic Medical Team for the Paris Games. To celebrate this milestone, Figs has launched the “Anatomy of a Champion” campaign, a minute-long film showcasing the dedication of healthcare professionals supporting Team USA athletes.
The campaign is having a strong presence across North America, with the film airing on NBCUniversal platforms throughout the Olympics. Additionally, Figs rolled out out a robust out-of-home advertising campaign featuring billboards, subway stations, and buses in major cities including Los Angeles, New York, and Philadelphia.