The Théo Curin Collection (FRANCE)
Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection
French apparel brand Lacoste that sponsors both Olympic and Paralympic Games national athletes has launched a clothing collection in collaboration with quadruple-amputee swimmer Théo Curin. The Théo Curin collection was designed by Curin and Louise Trotter, creative director of Lacoste, and intended for both able-bodied and disabled people. Special features, such as buttons replaced by snaps, and ties that allow the sleeves to be rolled up easily, were inspired by Curin’s daily life.
Each piece of the collection, including the logo, speaks to Curin’s life, starting with his 122km swim across Lake Titicaca, the world’s highest navigable lake, to raise awareness of environmental pollution. The collection combines adaptability with Lacoste’s signature elegance. The launch marks the first time a clothing collection bears the name of a disabled athlete, and was available to buy on Lacoste.com and in Lacoste stores.
Lacoste tackled the issue of disability in a way that is both practical and stylish. The case shows an inspiring way to address sensitive health topics in a way that is informative, empowering, and avoids stigmatization.