STAYING ALIVE (UK)
British Heart Foundation Vinnie Jones' hard and fast Hands only CPR saves lives once more with music and simple instructions
In 2012 the “Hands-Only CPR” campaign urged viewers to call 999 and perform CPR to the rhythm of the Bee Gees’ “Stayin’ Alive” if they witness someone experiencing cardiac arrest. The campaign highlighted the importance of CPR, with statistics showing that less than 10% of people survive an out-of-hospital cardiac arrest in the UK. Every minute without CPR and defibrillation decreases a person’s chance of survival by 10%.
In 2021, following the dramatic collapse of footballer Christian Eriksen during a Euros fixture, soccer legend Vinnie Jones has once again teamed up with the British Heart Foundation (BHF) to raise awareness about CPR. With the new video, the BHF website has seen a dramatic 2,000% increase in visits, demonstrating a surge in public interest in learning CPR This campaign capitalizes on this surge and provides a clear path for people to take action.
The Vinnie Jones BHF’s CPR campaigns – specially the first one – demonstrates the power of music and fun to raise awareness about a critical life-saving skill. The campaign’s catchy tune and easy-to-follow instructions made it memorable and encouraged people to take action and learn CPR.