SignTok (Chile)
Using TikTok dance steps to teach sign language
In Chile there are over 700,000 deaf people but less than 1% of the country know sign language making it difficult for people to communicate.
Esilense created with the help of sign language interpreters and TikTok Influencers a dance that quickly got viral. During the Worlds Sign Language Day it was revealed that each step of the dance corresponded to a letter in the sign language alphabet. The Sign Tok was incorporated in several Chilean schools to teach kids the sign language in a very fun way.
This initiative promoted accessibility and inclusivity, provided educational value, used social media and influencers effectively, aligned with a global awareness day, respecting cultural aspects, and introducing an innovative teaching method. It represents a creative and impactful approach to raising awareness about sign language and fostering a more inclusive society.