WELCOME TO ACID TOWN (Germany)
Illustrations and differentiated visual language to engage young adults with the heartburn category.
The campaign around Talcid had special visuals aimed to catch the attention of the public and to rupture with the regular ad look and feel for the category. With a mix of real film and illustrations the campaign offers a change of perspectives, between everyday life and the effects on our well-being and our stomach. Stress at work, work-life im-balance, junk food, nervousness and love. Everything is reflected in Acid Town. In addition to a TV and cinema spot, a landing page showed Acid Town in detail once again and gives sufferers tips that have a calming effect on the stomach. From drinks, to music, to sports, to Talcid.
The campaign further distinguished itself not only for its eye-catching style but also by cleverly shifting perspectives between the everyday events in our lives and their impact on our stomach health. Viewers were presented with relatable situations like stress, junk food, and nervousness, allowing them to easily connect the dots between their lifestyle choices and how they affected their digestive well-being. This created a powerful connection that resonated with audiences on a personal level.
Overall, the Talcid “Acid Town” campaign serves as a shining example of the power of creativity and storytelling in healthcare advertising. By moving away from traditional approaches and engaging viewers on an emotional level, the campaign achieved both brand awareness and positive sales results.