INTENSIVÃO DA PPK (BRAZIL)
Brazilian version of the Vagina Academy runs entirely on TikTok
Intensivão da PPK , the digital school of vagina health offered a five-week program that teaches young people everything they need to know about vaginas in a fun and forthright way.
The key to eradicating shame is better education so we’re arming young people with all the knowledge they need to understand how their vaginas work, empowering them to have honest conversations about their bodies, and giving anyone, anywhere, access to treatment.
Intensivão da PPK had 28 interactive lessons in the place where our young target audience are – TikTok. They’re delivered by well-known influencers and experts with specialist knowledge in vaginas, psychology and body positivity, as well as a group of ‘students’ to further amplify our reach and relevance on the platform. 44m total video views; 210,000 enrolled Brazilians ; 17.5k classrooms filled.