The Messenger (US)
VR Film Raises Awareness on Chronic Kidney Disease with Spectacular Results
Brief Description
Chronic kidney disease affects millions. Yet while doctors routinely measure eGFR in blood samples, they often overlook a rate reading below 60, a critical sign of kidney damage. This VR-based film communicates that by following a lone soul through an otherworldly landscape, desperately trying to get his provider’s attention. It drove a 32% increase in unaided awareness and a 134% improvement in message recall.
Why is it significant?
This campaign addresses a common healthcare issue, raises awareness, and utilizes innovative technology to convey a crucial message. It has shown measurable success in improving awareness and message recall, potentially leading to better kidney health management for those at risk.