ECZEMA EQUALITY, AVEENO BABY (PUERTO RICO)
Representing Diversity in Healthcare: Project Aims Eczema Equality for Babies with Black Skin Tones
Brief Description
Eczema looks different on every skin tone, but some are under represented. Eczema affects individuals across all demographics, yet the representation in resources and awareness often falls short for communities of color.
When parents searched online “baby eczema” the results were mostly babies with caucasian skin. Babies of color were underrepresented in photos and resources, getting harder for parents to diagnose.
Aveeno Baby, in collaboration with Creative Soul Photography, endeavors to rectify this disparity. Recognizing the underrepresentation of non-white babies in eczema resources,
they embarked on a mission to create 1,800 images of non-white babies with eczema showcasing the diverse spectrum of this condition.
Why is it significant?
Black babies are up to 2x more likely to develop eczema than white babies.
This initiative not only sheds light on the prevalence of eczema in black infants but also underscores the importance of inclusive representation in healthcare.
By amplifying visibility and understanding, Eczema Equality takes strides towards a more equitable healthcare landscape, where every child’s needs are acknowledged and addressed.