Empowering Innovation for Equitable Health
Tags: AI, Awareness, Brand-Led Solution, DE&I, Equity, Ethnicity, Health, Inclusion, Mobile, Patient-Centric, Prevention, Public Health, Tech.
The healthcare landscape is undergoing a transformative shift, with a renewed focus on inclusivity and equitable access.
This week’s edition of Empowering Innovation for Equitable Health celebrates three pioneering initiatives that redefine the boundaries of medical advancement.
From tackling diagnostic disparities with AI-powered tools to promoting diverse representation in healthcare resources, these innovations demonstrate the power of collaboration and technology in creating a more just healthcare system.
A disclaimer is necessary: the cases we are about to see are all from the US. It’s crucial to emphasize that we acknowledge this gap in representation and solutions for every ethnicity as a global phenomenon.
The disparity movement is primarily led by the US, and our examples concentrate on minority groups within that country.
Nevertheless, the concept of being underrepresented and unmet needs also holds true for Asian markets and other regions worldwide.
Case 1
Lyme Bomb Detector: Revolutionizing Early Diagnosis (US)
App helps track Lyme rashes allowing early diagnosis
Brief Description
Lyme disease, with its elusive symptoms and potential long-term consequences, remains a formidable health challenge. Yet, amidst this complexity, the Global Lyme Alliance (GLA) has unveiled a game-changing solution.
Teaming up with Intouch, they’ve developed an AI-powered app set to redefine early diagnosis. This innovative tool not only detects Lyme rashes but also addresses the disparity faced by individuals with darker skin tones.
The app enables users to check their skin for rashes, assess their risk, and connect with local doctors via geolocation.
The app utilizes a neural network model trained with diverse skin tones and symptoms, revolutionizing Lyme disease detection and addressing disparities in diagnosis.
Why is it significant?
With over 476,000 new cases annually, Lyme Disease remains a significant health concern. Early diagnosis is crucial, but individuals with darker skin tones often face challenges in recognizing Lyme disease rashes.
By leveraging a neural network trained with diverse skin data, the app promises to revolutionize Lyme disease detection, promoting equity and empowering individuals to take proactive steps towards their health.
This initiative promotes health equity, early detection, and reducing healthcare disparities. It demonstrates the transformative power of technology and collaboration in addressing pressing healthcare challenges.
Case 2
EQL BAND, PIONEERING INCLUSIVITY IN WEARABLE HEALTH TECH (US)
EQL band correct the smartwatch bias of inaccurate data on darker skin tones
Brief Description
In the field of wearable technology, the EQL Band emerges as a beacon of inclusivity and accuracy. This groundbreaking device confronts the prevalent bias in smartwatches, particularly in heart rate monitoring on darker skin tones.
EQL Band addresses an unmet need that most people are unaware even exists. It solves for the green light bias in smartwatches that delivers inaccurate data on darker skin tones, to create a wearable that delivers equal heart data for all.
Why is it significant?
By providing equal and accurate data for all users, EQL Band not only champions health equity but also challenges the status quo in health monitoring.
With its potential to reshape the wearable technology landscape, this innovation heralds a new era where technology serves the diverse needs of every individual, irrespective of skin tone or ethnicity.
It tackles an issue of health equity, promotes inclusivity, raises awareness about accuracy in health monitoring, aims to improve health outcomes, and has the potential to impact the wearable technology market positively.
It represents a step towards ensuring that technology serves the diverse needs of all users.
Case 3
ECZEMA EQUALITY, AVEENO BABY (PUERTO RICO)
Representing Diversity in Healthcare: Project Aims Eczema Equality for Babies with Black Skin Tones
Brief Description
Eczema looks different on every skin tone, but some are under represented. Eczema affects individuals across all demographics, yet the representation in resources and awareness often falls short for communities of color.
When parents searched online “baby eczema” the results were mostly babies with caucasian skin. Babies of color were underrepresented in photos and resources, getting harder for parents to diagnose.
Aveeno Baby, in collaboration with Creative Soul Photography, endeavors to rectify this disparity.
Recognizing the underrepresentation of non-white babies in eczema resources, they embarked on a mission to create 1,800 images of non-white babies with eczema showcasing the diverse spectrum of this condition.
Why is it significant?
Black babies are up to 2x more likely to develop eczema than white babies.
This initiative not only sheds light on the prevalence of eczema in black infants but also underscores the importance of inclusive representation in healthcare.
By amplifying visibility and understanding, Eczema Equality takes strides towards a more equitable healthcare landscape, where every child’s needs are acknowledged and addressed.
Key Takeaways:
our cut ABBOVE
We saw
Creative examples are centered in the US as the country has a more advanced understanding and extensive discussion of these disparities issues, even though they are global matters in nature.
Innovative tools are leveraging technology to address healthcare disparities. AI-powered solutions are being developed to improve diagnoses for underrepresented groups.
Wearable technology is evolving to be more inclusive, ensuring accurate health data collection for all users regardless of skin tone.
Healthcare resources are being re-evaluated for inclusivity. Initiatives are underway to address the underrepresentation of diverse populations in educational materials.
We learned that
AI Can Bridge Diagnostic Gaps: By leveraging diverse data sets, AI can be a powerful tool for early diagnosis and reducing healthcare disparities based on skin tone.
Inclusion Drives Innovation: Designing healthcare solutions with inclusivity in mind, like the EQL Band, ensures accurate data and caters to the diverse needs of all users.
Representation Matters: Inclusive imagery and resources, as seen in the Eczema Equality Project, empower better healthcare decision-making for all communities.
This encourages us
Center Patient Diversity: Integrate diverse patient perspectives into clinical trials and marketing campaigns to ensure products are effective and resonate with all
potential users.
Embrace AI for Equitable Solutions: Explore the potential of AI to address healthcare disparities, focusing on building algorithms with inclusive data sets.
Champion Inclusive Marketing: Utilize diverse imagery and messaging in marketing materials to ensure all communities feel seen and represented when it comes to healthcare.
Partner for Impact: Collaborate with healthcare providers, advocacy groups, and technology companies to develop solutions that address unmet needs within underserved communities.
Triggers for innovating
How might we address this for other geographic regions?
Who are these segments?
How might we address this for other geographic regions like Asia? What are the unmet needs and the biases?”
What are the unmet needs and the biases ?
How can we Identify and amplify the voices of Black researchers, scientists, and healthcare professionals in the development and marketing of new medications?
What if we partner with patient advocacy groups and healthcare providers to co-create solutions that address unmet needs in specific patient demographics?
How can we develop educational resources and marketing campaigns that resonate with and empower underserved communities to take charge of their health?
How might we design clinical trials that actively recruit and retain participants from diverse ethnicities and backgrounds?
How can we leverage AI and machine learning to personalize treatment plans and medication adherence strategies for diverse patient populations?
How might we tailor marketing messages and visuals to resonate with the cultural values and beliefs of diverse ethnic groups?
How might we utilize culturally relevant channels and platforms to reach and engage with different ethnic communities about healthcare solutions?
ABBOVE TEAM