Quick Case – LETTERS FOR A LAW (CHILE)
LETTERS FOR A LAW (CHILE)
El Herbólogo Foundation: The Campaign visually reveals the benefits of Cannabis in Parkinson's patients in Phase IV
Brief Description
In Chile, cannabis is illegal, and its cultivation, acquisition, and consumption are considered crimes, even for patients who use cannabis for medicinal purposes.
In a clinical trial, the patients handwrote two letters describing their situations and inviting authorities to understand the issue of accessing cannabis-based medicines. The first letter was written before receiving the treatment, and the second was composed after undergoing medicinal cannabis treatment.
The entire process was recorded in a documentary showcasing different experts’ perspectives concerning medicinal cannabis treatments.
Why is it significant?
The Letters for a Law campaign achieved remarkable results, expanding awareness of the El Herbólogo Foundation and sparking interest among individuals seeking to support loved ones affected by Parkinson’s disease. With over 10,000 visits to the landing page in just three days and a staggering 100,000 views of the campaign on Instagram within a week, accompanied by an 18% growth in Instagram followers, the project’s outreach was significant.
The release of the documentary had an immediate impact, prompting the Inter-American Commission on Human Rights (IACHR) to officially inquire about the Chilean State’s restrictions on the use of cannabis for treatment, culminating in 33,400 signatures advocating for its inclusion in the Constitution.
Beyond statistics, the campaign swiftly empowered Parkinson’s patients, providing a platform for their voices, shedding light on their struggles, and rallying support for their cause—a poignant effort aimed at restoring their dignity and amplifying their defenders’ voices. This initiative sparked legislative attention and, most importantly, gave a voice to those marginalized, shedding light on their plight and advocating for their fundamental rights.