Quick Case – A HAND BALL THAT COULD SAVE YOUR LIFE (GERMANY)
A HAND BALL THAT COULD SAVE YOUR LIFE (GERMANY)
BORUSSIA DORTMUND Empowers Men's Health and calls the world’s attention to testicular cancer.
Brief Description
Following professional soccer striker Sébastien Haller’s testicular cancer diagnosis, Borussia Dortmund aimed to raise awareness for men’s health check-ups. They strategically utilized World Cancer Day, coinciding with Haller’s return to the starting 11 against SC Freiburg.
The club made a significant statement by creating a noticeable bump on the center circle of the pitch, symbolizing a tumor. This initiative was televised and generated extensive engagement, with fans sharing photos, memes, and global media outlets covering the symbolic bump.
The halftime climax featured a call to action for men to undergo screenings, encapsulated by the slogan, ‘A hand ball that could save your life.
Why is it significant?
This case is significant as it illustrates the influential role that sports entities can play in raising awareness about crucial health issues. By utilizing their platform to promote and advocate for men’s health check-ups, Borussia Dortmund showcased the potential for sports organizations to influence societal conversations and positively encourage proactive healthcare behaviors.