Quick case – THERAPIES IN TRANSMISSION (CHILE)
THERAPIES IN TRANSMISSION (CHILE)
TVN: project turned TV into a tool for combating insomnia in an entire country
Brief Description
Chile is the Latin American country with the highest rates of insomnia. Millions of Chileans live in extreme areas with low access to doctors, the internet, or apps.
TVN, Chile’s state television, uses the end of the daily transmissions to air a TV therapy for insomnia patients.
Each day, between 02:30 and 05:30 hours, at the end of transmissions, a particular set of signals, images, colors, and noises specially chosen by professionals, known as “white noises,” are aired. The aim is to create the atmosphere of different scenarios, such as waterfalls, forests, sea, wind, breeze of trees, campfires, and rain, that help the audience to fall asleep.
Why is it significant?
This concept was based on observing a typical pattern among insomniacs: their tendency to turn on the television to help them fall asleep.
It is relevant as it addresses a common health issue, provides an accessible sleep aid and professional guidance, serves as an alternative to medication, promotes healthy sleep habits, positively impacts public health, and reduces stress.
It also demonstrates a thoughtful approach to using media for the well-being of its audience. The reach of television made it a powerful tool for the service of the people and raised awareness of the problem.